The contacts available to Newsletter/Email marketing will be a little different than in other kits. The strategy for building an email/customer list is to promote an open flow of communication
with your own client base as opposed to organizations who will host your specific advertising design, (whether it be an article, banner ad, or video.) It is well proven that you need to reach out and contact a prospect several times (3-5) on average before they even consider working with you as a service/product provider. In order to build trust, branding, a sense of expertise in your field and keep yourself in your consumer’s minds eye you will be working your contact list.... but you will be working it clean or you will find yourself blacklisted for spam!

Now if you are new to the scene, no doubt you are struggling to pull a list together so here are some ideas:

Start with friends and current business contacts and always remember to ask them to pass the word on. Their endorsement is worth more than any paid advertisement. But REMEMBER TO ASK! Very few are going to volunteer yet even fewer will turn down a polite request.

Work your social network Put a contact form on your web page and use your web analytics to determine the readership patterns
of your visitors to your web page... put the contact form in the highest visible spot and offer an incentive for them to sign up. (CHICKMELIONfreelance has dedicated a page on their blog that holds gratuitous products one being an analytic program from ClickTale, an awesome organization, feel free to download it from: http://carlasshoe.blogspot.com/

If you have a link exchange going on your site you may consider a very polite email to these contacts asking if they would be interested in being a part of your mailing list. An incentive like a link or a mention on your newsletter may help as well!

Work a banner ad pitch and/or a squeeze page pitch or even both in unison to solicit potential opt in patrons.

If you are Article marketing , it is worth a mention or a pitch in your Author’s Bio... be creative!


Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

The first thing to remember: email marketing starts with permission. Permission is the key factor that determines whether you will succeed or fail. With regards to email marketing, permission is the consent of the recipient to receive emails from the sender.